BMW:
EV Customer Road Stories
Most ads, talk to people. This one, lets them speak.
BMW EV is leading in many areas, but don’t take it from us.
An editorial-style ad with real drivers, highlighting their real road stories as the ad.
Meet… Justin and his iX3
Meet… Julius and his i4
Meet… Renee and her i5
Creative Directors:
Clemens Zlami, Kevin Leung
Copywriters:
Me, again.
Art Directors:
Jamie Glover
Client:
BMW of North America: Certified