DORITOS CA
I Won’t Apologize // The Not Sorry List
Canada lives up to many stereotypes. Top of the list: elongated vowels and being way too nice.
So, during Canada's Super Bowl, Doritos Canada turned "I Will Survive" into and a tongue-in-cheek anthem celebrating Canada’s unapologetic spirit, titled: "I Won't Apologize".
I WON'T APOLOGIZE
I WON'T APOLOGIZE
Then, Trump said one of his many infamous lines…
“Many Canadians want Canada to become the 51st state”
- Donald J. Trump
So we responded…
… with a list. 51 item long list to be exact.
On the list, an unapologetic declaration of every single thing that makes Canadians, Canadian. We placed these ads contextually.
And we’re so NOT sorry, that we couldn’t even fit the list on the ad.
Not Sorry List…everywhere.
Creative Directors:
Kurt Mills, Daniel Righi
Copywriters:
Me
Art Directors:
Cale Berry, Jamie Glover
Client:
Doritos Canada