TOM’S
For a Bad Breath-Free Ramadan
Long periods of hunger lead to bad breath, an experience all Muslims know about during Ramadan. So let’s speak to Muslim consumers with wit and empathy about keeping our breath minty fresh.
PATTERN
Let Your Hair Bloom
It takes as much love to care for natural hair as it does a garden.
Manifesto
Your natural hair was once crisped by the forest fire of this world’s ignorance. Shamed out of sprouting. Pulled apart for the way it grew. For too long, the beauty aisle refused to acknowledge the flowers of curls. Each twirl a posy prancing in the field. Your crown a tree, standing tall. Standing proud. Standing majestic. Strength in its roots and the stem that carried it to fruition. A seed that—once watered, nourished, and loved—grew into a ferocious fruit. Your ends are stems basking in the sun. Dancing in the wind. Wrapping like vines. Your fro is big, with blossoming buds and coiling leaves. Your hair is a garden, so love it like one.
Pattern. Let your hair bloom.
SAM SMITH
Church of the Unholy
Sam Smith, queer and non-binary icon, will launch their newest album, Gloria, on January 27th. The hit single on the album, reflecting on Sam’s relationship with homosexuality and religion, is called “Unholy.”
To celebrate Gloria and all the queer-ass people who will be listening in, we‘ll bring the gay party to the place it’s least welcome: church.
WELCOME TO
THE CHURCH OF THE UNHOLY
A place to worship your whole, unholy self. Here, queerness expresses itself the only way it knows how: provocatively and unapologetically.
When you step into the church, the first thing you’ll see are our stained glass windows—which depict queer love scenes.
And instead of Jesus, our cross features Sam Smith atop their anchor symbol.
Blackout poetry is the art of taking existing text and blacking out (removing) lines to create new meaning. In this case, blackout poetry is used to turn bible verses into perverted versions of themselves. And where better to feature unholy bible scripture than: the bathroom.
